Looking Back on 2025: Reflecting on My Nonfiction Writing
Sascha K. Alexander reflects on the past twelve months. The authorpreneur faced more challenges than he had anticipated this year.
Essentials for Authorpreneurs
Practical guides and foundational resources designed to help authorpreneurs build a professional writing career, covering branding, platform building, as well as actionable self-publishing and book marketing strategies.
Behind the Scenes: The Origin of Branding for Authorpreneurs
It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.
Branding for Authorpreneurs is now available
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs: Cover Reveal
After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.
Branding for Authorpreneurs: Title Reveal and Release Date
Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.
Nonfiction Check-in: Progress on Branding for Authorpreneurs
Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.
Midsummer Check-In: Fiction Goals, and What’s Next
Entering the last stretch of the year, SK Alexander reflects on his writing goals for 2025. Switching between various projects, the speculative fiction author has made steady progress.
Branding for Authorpreneurs: Why Your Values Matter
When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.
Branding for Authorpreneurs: How to Build a Brand Readers Remember
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
4 Key Sections Of Your Author Website
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Author Website: 4 Key Principles For Your Digital Hub
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
Looking Ahead: My 2025 Goals as an Authorpreneur
Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.
Reflecting on 2024: A Year of Transformation
As we near the end of the year, it is time for SK Alexander to reflect on the past twelve months. For the author, 2024 was filled with challenges and triumphs.
November Journal: Eclipse of Avarice and New York
After publishing Eclipse of Avarice, the series debut of the dark urban fantasy "The Prince of Hellscape Series", SK Alexander traveled to New York.
Testing Content for Social Media Platform Growth
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
September Journal: Book Launch and Author Platform
As SK Alexander geared up for the release of Eclipse of Avarice, he also adapted his social media strategy and author website.
Author Platform: How To Set Up Your Email Marketing
Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.
August Journal: Progress And Cooking
Between meeting friends and soaking in the summer sun, SK Alexander made progress on my Tales from the Omniverse and Essentials for Authorpreneurs..
Less Spam: Google & Yahoo Enforce Email Marketing Standards
In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.
Metamorphosis of “The Tales From The Omniverse”
SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.