Branding for Authorpreneurs: Title Reveal and Release Date

Branding for Authorpreneurs: Title Reveal and Release Date

Writing the nonfiction guide has been one of the most exciting and, at times, most challenging experiences of my career. Today, I finally get to share the official title and release date of the first book in my “Essentials for Authorpreneurs” series.

If you’ve been following along, you know this year has been a juggling act between speculative fiction and nonfiction projects. Switching back and forth has kept me busy, but it’s also pushed my nonfiction release a little behind schedule. The good news? After over two years of work, countless drafts, and several major rewrites, I’m finally approaching the finish line.

The manuscript is done. I have locked in the subtitle, which has gone through more versions than I like to admit. If you’ve ever worked on a book, you know how titles and subtitles can change, especially when you change the focus of your book. Just when you think you’ve nailed it, a new version sneaks in. But after much back and forth, I’m thrilled with the result.

Book title and release date

The complete title of my book is: Branding for Authorpreneurs: How to Craft Your Author Persona and Tell Your Brand Story to Your Audience.

And the release date? Mark your calendars—October 22nd.

I won’t lie: I’m both nervous and excited about sharing this book with you. It’s been through so many iterations that seeing it finally take shape feels surreal. Besides my shifting the book's focus, the cover has also given me headaches. My designer and I wanted a design that didn’t just look good, but also reflected the essence of this guide and fit with my own brand. That process took time, but I know it will be worth it when you see the finished product.

This book was hard to write, and seeing it published will be both a relief and a major accomplishment. Soon, I’ll reveal the cover, and I can’t wait to hear what you think.

Branding for Authorpreneurs: Title Reveal and Release Date

Sign up for the Essentials for Authorpreneurs

Are you ready to unlock your potential as an authorpreneur? Then sign up for my email list, and get Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand for free.

Related articles

Branding for Authorpreneurs: Cover Reveal

Branding for Authorpreneurs: Cover Reveal

After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.

Nonfiction check-in: Progress on Branding for Authorpreneurs

Nonfiction check-in: Progress on Branding for Authorpreneurs

Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.

Midsummer check-in: Fiction goals, progress, and what’s next

Midsummer check-in: Fiction goals, progress, and what’s next

Entering the last stretch of the year, SK Alexander reflects on his writing goals for 2025. Switching between various projects, the speculative fiction author has made steady progress.

Author branding: Why your values are the heart of your brand

Author branding: Why your values are the heart of your brand

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

Author branding: How to build a brand readers remember

Author branding: How to build a brand readers remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

4 key sections of your author website

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author website: 4 key principles for your digital hub

Author website: 4 key principles for your digital hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

Looking ahead: My 2025 goals as an authorpreneur

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

Less spam: Google & Yahoo enforce email marketing standards

Less spam: Google & Yahoo enforce email marketing standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Popular articles