Branding

Metamorphosis of “The Tales From The Omniverse”

Metamorphosis of “The Tales From The Omniverse”

With the dawn of spring season, I am thrilled to announce an exciting new chapter in my journey as an author. As the landscape outside undergoes its annual rebirth, so too does my literary identity undergo a transformation and expansion into non-fiction.

Branding for Beginners: A primer for authorpreneurs

Branding for Beginners: A primer for authorpreneurs

To truly excel in today's literary market, you must set yourself apart in the crowded marketplace. This is where your brand comes into play. The short book “Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of crafting your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Sascha K. Alexander: Essentials for Authorpreneurs

Authorpreneurs shape their literary ventures as business managers, creative directors, as well as marketing and sales managers. Under his new pen name, Sascha K. Alexander will provide guides, training manuals, and supplemental materials to authorpreneurs.

Less spam: Google & Yahoo enforce email marketing standards

Less spam: Google & Yahoo enforce email marketing standards

Since February 2024, Google and Yahoo have been implementing email marketing standards to combat spam and enhance inbox security. Bulk senders must now authenticate their domain, enable easy unsubscription, and adhere to a spam threshold.

Engage with your audience: your author platform

Engage with your audience: your author platform

Through newsletters, social media or during events, it’s easier than ever before to interact with your audience. Let’s explore the fundamental elements of an author platform and show why it is crucial for authorpreneurs.

January Journal: rebranding, bomb threats, and cooking with a friend

January Journal: rebranding, bomb threats, and cooking with a friend

Join me on a journey through January: From data migrations to nostalgic reunions, let’s dive into the highlights of the past month.

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