Email Marketing

Guides on using email marketing to build reader relationships, communicate consistently, and grow a loyal audience as an author or authorpreneur.

Why Every Authorpreneur Needs a Newsletter: My Take

Whenever book marketing comes up, someone inevitably mentions email marketing. Here's why your email list is one of the most valuable assets for authorpreneur.

Email Marketing in 2026: What Changed (and What to Do Now)

If you’ve noticed emails bouncing, landing in spam, or not sending at all, you’re not alone. Thousands of authors have run into the same issue. Here's why.

Branding for Authorpreneurs is now available

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Branding for Authorpreneurs

Branding for Authorpreneurs: Why Your Reputation Matters

As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.

From Cave Paintings To Interconnected Ecosystems: A Brief History Of Branding

Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.

4 Key Sections Of Your Author Website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author Website: 4 Key Principles For Your Digital Hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

4 Reasons Authorpreneurs Need A Website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.

Author Platform: How To Set Up Your Email Marketing

Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Less Spam: Google & Yahoo Enforce Email Marketing Standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Author Platform: Engage With Your Audience

Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.

The Authorpreneur: Balancing Artistry and Business

For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.

Branding for Beginners: A Primer For Authorpreneurs

“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.

January Journal: Rebranding and Bomb Threats

From data migrations to nostalgic reunions, SK Alexander recounts the highlights of the past month.

The end of 2024: Changes are on the Horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.