Author branding: How to build a brand readers remember
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
For Authorpreneurs
From creating a brand and implementing it on the author platform, over business development, strategic aspects of book marketing and online communication to plotting and outline a book (series) and worldbuilding—in his "Essentials for Authorpreneurs", Sascha K. Alexander will transform fundamental knowledge about self-publishing into practical lessons and pragmatic solutions that authorpreneurs can easily implement.
From cave paintings to interconnected ecosystems: A brief history of branding
Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.
Social Media essentials for authorpreneurs
Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.
From Bards to Audiobook: The Evolution of Self-publishing
The explosion of self-publishing in the last fifteen years has obscured its rich history. From oral traditions to the digital age, self-publishing has undergone five distinct phases.
4 key sections of your author website
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Author website: 4 key principles for your digital hub
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
How to Write a Nonfiction Book in 24 Hours by Dale L. Roberts — Book Review
Dale L. Roberts’ How to Write a Nonfiction Book in 24 Hours: A Simple Step-by-Step System for Writing a Good Book Fast is a great resource for authors looking for ways to write smarter and faster.
Testing Content for Social Media Platform Growth
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
Networking for Authors by Dale L. Roberts - Book Review
In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.
4 reasons authorpreneurs need a website
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.
Advertising for Books by Dale L. Roberts - Book Review
In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
Author platform: how to set up your email marketing
Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.
Wrestling and Writing: Unlikely twins of storytelling
Sascha K. Alexander explores why professional wrestling captives millions, and why sports entertainment is more connected to writing than you might think.
Supernatural fiction: a guide to otherworldly tales
Whether it’s haunted houses, cursed objects, or encounters with angels and demons, supernatural fiction blurs the line between reality and the unknown.
Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review
Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.
Consistent Creative Content by Lee Hall - Book Review
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
From pitch to page: parallels in football and book preparation
Football players and authorpreneurs share remarkable similarities in their preparation methods, whether it’s for a game or for writing a book.
Reflections on ProWritingAid’s Crime Writers’ Week 2024
ProWritingAid holds a special place in SK Alexander's heart because their virtual event in 2021 jump-started his author carrer.
Puzzling Phenomena: A guide to paranormal fiction
Psychic powers, odd occurrences, and cryptic creatures—paranormal fiction pushes beyond the boundaries of the known to delve into the unexplained.
Boost your brand: How literary events empower authorpreneurs
Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.
Less spam: Google & Yahoo enforce email marketing standards
In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.
Curio Fiction: a fantasy subgenre
Ever heard of curio fiction? Coined by author Diane Callahan, this term defines a unique fantasy genre. Here are its defining features and tropes.
Reflections on ProWritingAid's 2024 Fantasy Writers’ Week
ProWritingAid's “Fantasy Writers' Week” welcomed both familiar faces and fresh presenters. I had a good time and learned a lot, but wish they had more author interviews.
Engage with your audience: your author platform
Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.
Literary Success: Authorpreneurs need a business plan
While there’s no one-size-fits-all template, these eight key components will help you set clear goals, manage resources, and build a sustainable author business.
The authorpreneur: balancing artistry and business
For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.
Sascha K. Alexander: Essentials for Authorpreneurs
Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.