For Authorpreneurs

From creating a brand and implementing it on the author platform, over business development, strategic aspects of book marketing and online communication to plotting and outline a book (series) and worldbuilding—in his "Essentials for Authorpreneurs", Sascha K. Alexander will transform fundamental knowledge about self-publishing into practical lessons and pragmatic solutions that authorpreneurs can easily implement.

Branding for beginners: a primer for authorpreneurs

“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.

Branding for Authorpreneurs: Why your reputation matters

Branding for Authorpreneurs: Why your reputation matters

As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.

Speculative fiction: A genre of imagination, fear, and hope

Speculative fiction: A genre of imagination, fear, and hope

Speculative fiction encompasses a wide range of subgenres, each with its own unique conventions. From myths to dystopias, it has always ventured beyond the ordinary to explore “what if” scenarios.

Branding for Authorpreneurs: Cover Reveal

Branding for Authorpreneurs: Cover Reveal

After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.

Branding for Authorpreneurs: Title Reveal and Release Date

Branding for Authorpreneurs: Title Reveal and Release Date

Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.

Nonfiction check-in: Progress on Branding for Authorpreneurs

Nonfiction check-in: Progress on Branding for Authorpreneurs

Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.

Author branding: Why your values are the heart of your brand

Author branding: Why your values are the heart of your brand

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

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