With his Essentials for Authorpreneurs, Sascha K. Alexander's objective is to educate, empower, and inspire emerging and established authorpreneurs to transform their passion for writing into a professional career. From creating a brand and implementing it on the author platform, he will transform fundamental knowledge about self-publishing into pragmatic solutions that authorpreneurs can easily implement.
Here he provides behind-the-scenes insights into his writing process and publishes in-depth articles about the self-publishing industry and book marketing.
Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.
Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.
When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.
Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.
The explosion of self-publishing in the last fifteen years has obscured its rich history. From oral traditions to the digital age, self-publishing has undergone five distinct phases.
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
Dale L. Roberts’ How to Write a Nonfiction Book in 24 Hours: A Simple Step-by-Step System for Writing a Good Book Fast is a great resource for authors looking for ways to write smarter and faster.
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.
In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.
Sascha K. Alexander explores why professional wrestling captives millions, and why sports entertainment is more connected to writing than you might think.
Whether it’s haunted houses, cursed objects, or encounters with angels and demons, supernatural fiction blurs the line between reality and the unknown.
Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
Football players and authorpreneurs share remarkable similarities in their preparation methods, whether it’s for a game or for writing a book.
ProWritingAid holds a special place in SK Alexander's heart because their virtual event in 2021 jump-started his author carrer.
Psychic powers, odd occurrences, and cryptic creatures—paranormal fiction pushes beyond the boundaries of the known to delve into the unexplained.
Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.
In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.
Ever heard of curio fiction? Coined by author Diane Callahan, this term defines a unique fantasy genre. Here are its defining features and tropes.
ProWritingAid's “Fantasy Writers' Week” welcomed both familiar faces and fresh presenters. I had a good time and learned a lot, but wish they had more author interviews.
Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.
While there’s no one-size-fits-all template, these eight key components will help you set clear goals, manage resources, and build a sustainable author business.
For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.
