For Authorpreneurs

From creating a brand and implementing it on the author platform, over business development, strategic aspects of book marketing and online communication to plotting and outline a book (series) and worldbuilding—in his "Essentials for Authorpreneurs", Sascha K. Alexander will transform fundamental knowledge about self-publishing into practical lessons and pragmatic solutions that authorpreneurs can easily implement.

Branding for beginners: a primer for authorpreneurs

To truly excel in today's literary market, you must set yourself apart in the crowded marketplace. This is where your brand comes into play. The booklet “Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of crafting your brand.

Testing Content for Social Media Platform Growth

Testing Content for Social Media Platform Growth

Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.

Networking for Authors by Dale L. Roberts - Book Review

Networking for Authors by Dale L. Roberts - Book Review

In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.

Four reasons authorpreneurs need a website

Four reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.

Advertising for Books by Dale L. Roberts - Book Review

Advertising for Books by Dale L. Roberts - Book Review

In “Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller”, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.

Author platform: how to set up your email marketing

Author platform: how to set up your email marketing

Email marketing is crucial for your author platform, but creating and managing a newsletter takes effort and time. When authorpreneurs set it up, they must have a clear call-to-action strategy and keep it on-brand.

Wrestling and Writing: Unlikely twins of storytelling

Wrestling and Writing: Unlikely twins of storytelling

Professional wrestling combines storytelling, complex characters, and athletics. Just as in sports entertainment, writing is about creating moments that captivate the audience.

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