From creating a brand and implementing it on the author platform, over business development, strategic aspects of book marketing and online communication to plotting and outline a book (series) and worldbuilding—in his "Essentials for Authorpreneurs", Sascha K. Alexander will transform fundamental knowledge about self-publishing into practical lessons and pragmatic solutions that authorpreneurs can easily implement.
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.
In “Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller”, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
Email marketing is crucial for your author platform, but creating and managing a newsletter takes effort and time. When authorpreneurs set it up, they must have a clear call-to-action strategy and keep it on-brand.
Professional wrestling combines storytelling, complex characters, and athletics. Just as in sports entertainment, writing is about creating moments that captivate the audience.
While the simple definition of supernatural fiction as a subgenre of speculative fiction that centers on supernatural themes barely scratches the surface of what this genre truly contains.
Dale L. Roberts’ “Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth” is an invaluable resource for all authorpreneurs looking to build a sustainable business.
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
Soon, the UEFA Euro 2024 will end. Interestingly, football players and authorpreneurs share remarkable similarities in their preparation methods, whether it’s for a game or for writing a book.
ProWritingAid holds a special place in my heart because one of their virtual events in 2021 jumpstarted my author journey. Thus, I knew what to expect from 2024's "Crime Writers' Week".
Psychic powers, odd occurrences, and cryptic creatures—paranormal fiction transcends the confines of the known and delves into the unexplained.
Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.
Since February 2024, Google and Yahoo have been implementing email marketing standards to combat spam and enhance inbox security.
Ever heard of curio fiction? Coined by author Diane Callahan, this term defines a unique genre. Here are the defining features and tropes that shape curio fiction.
ProWritingAid's “Fantasy Writers' Week” 2024 welcomed both familiar faces and fresh presenters. Overall, it was an enjoyable and enlightening experience, but I missed the author interviews.
Through newsletters, social media or during events, it’s easier than ever before to interact with your audience. Let’s explore the fundamental elements of an author platform and see why it is crucial for authorpreneurs.
While there’s no one-size-fits-all template, these eight key components will help you set clear goals, manage resources, and build a sustainable author business.
For a subset of authors, their books serve as the foundation for building a business. We call these individuals authorpreneurs.
Authorpreneurs shape their literary ventures as business managers, creative directors, as well as marketing and sales managers. Under his new pen name, Sascha K. Alexander will provide guides, training manuals, and supplemental materials to authorpreneurs.
