Content about building and strengthening an author platform across online and offline touchpoints. Covers visibility, audience connection, and long-term relationship building with readers, peers, and industry professionals.
The genre you write in is one of the earliest and most critical decisions you will make for your brand and your author business. It shapes your stories, influences your visual identity, and guides your overall presentation.
Understanding your purpose shapes how you connect with readers, craft your message, and build a sustainable career.
In 2026, Sascha K. Alexander will take steps to strengthen his author platform. A key part of that plan is improving his content strategy and workflow to ensure long-term growth.
Sascha K. Alexander reflects on the past twelve months. The authorpreneur faced more challenges than he had anticipated this year.
It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.
After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.
Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.
Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.
When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.
Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.
In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.
Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.
In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.
Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.
For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.
