From creating a brand and implementing it on the author platform, over business development, strategic aspects of book marketing and online communication to plotting and outline a book (series) and worldbuilding—in his "Essentials for Authorpreneurs", Sascha K. Alexander will transform fundamental lessons about self-publishing into practical lessons and pragmatic solutions that authorpreneurs can easily implement.
Many self-publishers hope their books will find an audience and perhaps generate some supplemental income. However, for a subset of authors, their books serve as the foundation for building a business. We call these individuals authorpreneurs.
