Behind the Scenes: The Origin of Branding for Authorpreneurs
It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.
Self-publishing
nsights on self-publishing, covering creative control, independent production, distribution, and building a direct relationship with readers.
Branding for Authorpreneurs is now available
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs: Why Your Reputation Matters
As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.
Branding for Authorpreneurs: Cover Reveal
After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.
Branding for Authorpreneurs: Title Reveal and Release Date
Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.
Nonfiction Check-in: Progress on Branding for Authorpreneurs
Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.
Midsummer Check-In: Fiction Goals, and What’s Next
Entering the last stretch of the year, SK Alexander reflects on his writing goals for 2025. Switching between various projects, the speculative fiction author has made steady progress.
Branding for Authorpreneurs: Why Your Values Matter
When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.
Branding for Authorpreneurs: How to Build a Brand Readers Remember
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
From Cave Paintings To Interconnected Ecosystems: A Brief History Of Branding
Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.
Social Media Essentials For Authorpreneurs
Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.
From Bards to Audiobook: The Evolution of Self-publishing
The explosion of self-publishing in the last fifteen years has obscured its rich history. From oral traditions to the digital age, self-publishing has undergone five distinct phases.
4 Key Sections Of Your Author Website
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Author Website: 4 Key Principles For Your Digital Hub
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
Looking Ahead: My 2025 Goals as an Authorpreneur
Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.
Reflecting on 2024: A Year of Transformation
As we near the end of the year, it is time for SK Alexander to reflect on the past twelve months. For the author, 2024 was filled with challenges and triumphs.
How to Write a Nonfiction Book in 24 Hours by Dale L. Roberts — Book Review
Dale L. Roberts’ How to Write a Nonfiction Book in 24 Hours: A Simple Step-by-Step System for Writing a Good Book Fast is a great resource for authors looking for ways to write smarter and faster.
November Journal: Eclipse of Avarice and New York
After publishing Eclipse of Avarice, the series debut of the dark urban fantasy "The Prince of Hellscape Series", SK Alexander traveled to New York.
Testing Content for Social Media Platform Growth
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
Networking for Authors by Dale L. Roberts - Book Review
In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.
4 Reasons Authorpreneurs Need A Website
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.
Advertising for Books by Dale L. Roberts - Book Review
In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
August Journal: Progress And Cooking
Between meeting friends and soaking in the summer sun, SK Alexander made progress on my Tales from the Omniverse and Essentials for Authorpreneurs..
Wrestling and Writing: Unlikely Twins Of Storytelling
Sascha K. Alexander explores why professional wrestling captives millions, and why sports entertainment is more connected to writing than you might think.
Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review
Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.
Consistent Creative Content by Lee Hall - Book Review
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
July Journal: Family, Friends, And Outdoor Activities
Between annual check-ups with doctors, helping friends move and hiking in the summer heat, SK Alexander found little time to work on the “Tales from the Omniverse”.
From Pitch To Page: Parallels In Football And Book Preparation
Football players and authorpreneurs share remarkable similarities in their preparation methods, whether it’s for a game or for writing a book.