Networking for Authors by Dale L. Roberts - Book Review

Dale L. Roberts shares practical tips and strategies to help authors network effectively—even if the very thought of it makes them break out in a cold sweat.

Networking can be daunting. It’s especially terrifying for introverted authors who prefer their solitude. Dale L. Roberts understands and tailors his advice in Networking for Authors: Strategies to Supercharge Your Writing Career to fit those who may dread putting themselves out there. 

Right from the start, he acknowledges the dilemma, saying, “I’m an introvert. Comfort means staying home and doing whatever it takes to avoid actual human interaction.” It’s parts like this that make the book feel like it was written for you.

Encouragement and common-sense advice

Networking for Authors is filled with positive reinforcement. Dale reassures readers that networking doesn’t have to consume your life or require you to morph into an extrovert. Instead, it’s about integrating simple, manageable habits into your routine. He says, “You don’t have to obsess over networking, so it consumes your every waking moment. Think of it as an ancillary part of your business. As long as you put in a little effort over the long run, you’ll see it pay off in dividends through greater reach, more book sales, and an increased readership.”

Much of Dale’s advice is rooted in common sense. Things that seem obvious once pointed out, but otherwise often go unnoticed. “When you’re meeting other business professionals, lead with your best self. Consider it a first date every time; dress to impress and lead with your best behavior. What you do and say can and will be used against you, so be professional at all times.” In short: “Just remember to show tact, professionalism, and poise so you ensure that relationship stays around for the long run.” And don’t forget, “you never truly get a second chance to make a first impression.”

Humor and hard truths

Dale's signature humor and engaging tone make the book easy to read. He has a knack for blending humor with practical advice, which makes his lessons stick. “Networking is essentially friendship building. I don’t expect you to go into every conversation with an overwhelming desire to get matching tattoos. At the very least, walk away from each interaction with the person’s name and what they do.”

Another example: “Launching your book is the publishing equivalent of delivering a baby. It’s a glorious day and everyone should share in the joy. Anyone who crosses your path should feel your excitement and enthusiasm. A great network of business pros will be just as excited as you are and be ready to help wherever possible.”

Despite the general positivity, Dale doesn’t shy away from hard truths: “Anyone wanting to remain anonymous will have a tough time networking, since a lot of it consists of making yourself vulnerable with complete strangers.” He adds, “Networking, in a way, is a lot like dating in that you’re going to run into some extraordinary people and some not-so-nice individuals, too.”

He also cautions that meaningful connections take time, practice, and persistence. “The difference between a good network and a great one is time. You can’t expect to build a reliable business network overnight.”

Disjointed narrative flow

The book lacks some of the focus seen in Dale L. Roberts’ other works, like Advertising for Books. Networking, by its nature, is less straightforward. There’s no step-by-step process to follow for networking, and this comes across in the book. Dale explores a broad range of opportunities, such as author branding, social media, email marketing, virtual and in-person events, and collaborations. While these sections are interesting, they kind of went off the core topic of networking.

Rating

Despite its occasional lack of focus, Networking for Authors is packed with practical tips to build connections, grow your readership, and ultimately boost your book sales. Whether you’re the shyest networking virgin or the life of the party, I highly recommend this book to anyone looking to build meaningful connections in their author career.

5 Stars