Essentials for Authorpreneurs

Branding for Authorpreneurs: Why your reputation matters

As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.

Branding for Authorpreneurs: Cover Reveal

After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.

Branding for Authorpreneurs: Title Reveal and Release Date

Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.

Nonfiction check-in: Progress on Branding for Authorpreneurs

Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.

Midsummer check-in: Fiction goals, progress, and what’s next

Entering the last stretch of the year, SK Alexander reflects on his writing goals for 2025. Switching between various projects, the speculative fiction author has made steady progress.

Author branding: Why your values are the heart of your brand

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

Author branding: How to build a brand readers remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author website: 4 key principles for your digital hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

Reflecting on 2024: A year of transition

As we near the end of the year, it is time for SK Alexander to reflect on the past twelve months. For the author, 2024 was filled with challenges and triumphs.

November Journal: Eclipse of Avarice and New York

After publishing Eclipse of Avarice, the series debut of the dark urban fantasy "The Prince of Hellscape Series", SK Alexander traveled to New York.

Testing Content for Social Media Platform Growth

Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.

September Journal: Book launch and author platform

As SK Alexander geared up for the release of Eclipse of Avarice, he also adapted his social media strategy and author website.

Author platform: how to set up your email marketing

Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.

August Journal: progress and challenges

Between meeting friends and soaking in the summer sun, SK Alexander made progress on my Tales from the Omniverse and Essentials for Authorpreneurs..

Less spam: Google & Yahoo enforce email marketing standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.