Essentials for Authorpreneurs

Practical guides and foundational resources designed to help authorpreneurs build a professional writing career, covering branding, platform building, as well as actionable self-publishing and book marketing strategies.

Looking Back on 2025: Reflecting on My Nonfiction Writing

Looking Back on 2025: Reflecting on My Nonfiction Writing

Sascha K. Alexander reflects on the past twelve months. The authorpreneur faced more challenges than he had anticipated this year.

Behind the Scenes: The Origin of Branding for Authorpreneurs

Behind the Scenes: The Origin of Branding for Authorpreneurs

It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.

Branding for Authorpreneurs is now available

Branding for Authorpreneurs is now available

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Branding for Authorpreneurs

Branding for Authorpreneurs

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Branding for Authorpreneurs: Cover Reveal

Branding for Authorpreneurs: Cover Reveal

After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.

Branding for Authorpreneurs: Title Reveal and Release Date

Branding for Authorpreneurs: Title Reveal and Release Date

Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.

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