Newsletter • SKAlexander • Tales from the Omniverse

Information and updates related to the newsletter, including exclusive content, behind-the-scenes insights, announcements, and reader-focused communication.

Email Marketing in 2026: What Changed (and What to Do Now)

If you’ve noticed emails bouncing, landing in spam, or not sending at all, you’re not alone. Thousands of authors have run into the same issue. Here's why.

Branding for Authorpreneurs is now available

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Branding for Authorpreneurs

4 Reasons Authorpreneurs Need A Website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.

Author Platform: How To Set Up Your Email Marketing

Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.

Less Spam: Google & Yahoo Enforce Email Marketing Standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Author Platform: Engage With Your Audience

Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.

The Authorpreneur: Balancing Artistry and Business

For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.

Branding for Beginners: A Primer For Authorpreneurs

“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.

The end of 2024: Changes are on the Horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.

Release of Dawning in Sin City

The supernatural thriller follows Luminael Morningstar and Crowley as they carve a new life amongst the mortals in Sin City.

A Wicked New Year

I’d like to wish you a new year! May 2023 be a year of serenity, joy, and abundance. If you’re embarking on new goals, I wish you the utmost success on your journey to achieve them.

Wicked - the prelude to The Empath Series

Sign up for SK Alexander's email list and get Wicked, the short story that introduces Nathaniel Colt, the main character of The Empath Series.