Branding

Author website: Four key principles for your digital hub

Your author website will be the cornerstone of your author platform and the foundation of your business. Hence, it is vital to make a powerful impression.

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

Four reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.

Author platform: how to set up your email marketing

Email marketing is crucial for your author platform, but creating and managing a newsletter takes effort and time. When authorpreneurs set it up, they must have a clear call-to-action strategy and keep it on-brand.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ “Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth” is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Boost your brand: How literary events empower authorpreneurs

Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.

Less spam: Google & Yahoo enforce email marketing standards

Since February 2024, Google and Yahoo have been implementing email marketing standards to combat spam and enhance inbox security.

Engage with your audience: your author platform

Through newsletters, social media or during events, it’s easier than ever before to interact with your audience. Let’s explore the fundamental elements of an author platform and see why it is crucial for authorpreneurs.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.

Branding for beginners: a primer for authorpreneurs

To truly excel in today's literary market, you must set yourself apart in the crowded marketplace. This is where your brand comes into play. The booklet “Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of crafting your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Authorpreneurs shape their literary ventures as business managers, creative directors, as well as marketing and sales managers. Under his new pen name, Sascha K. Alexander will provide guides, training manuals, and supplemental materials to authorpreneurs.

January Journal: rebranding and bomb threats

Join me on a journey through January: From data migrations to nostalgic reunions, let’s dive into the highlights of the past month.

Changes are on the horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.