Branding

Author Branding: How to build a brand readers remember

Author Branding: How to build a brand readers remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

From Cave Paintings to Interconnected Ecosystems: A Brief History of Branding

From Cave Paintings to Interconnected Ecosystems: A Brief History of Branding

Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.

4 key sections of your author website

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author website: 4 key principles for your digital hub

Author website: 4 key principles for your digital hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

Looking ahead: My 2025 goals as an authorpreneur

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

4 reasons authorpreneurs need a website

4 reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.

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