Branding

Author branding: Why your values are the heart of your brand

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

Author branding: How to build a brand readers remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

From cave paintings to interconnected ecosystems: A brief history of branding

Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.

Social Media essentials for authorpreneurs

Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author website: 4 key principles for your digital hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

4 reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.

Author platform: how to set up your email marketing

Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Boost your brand: How literary events empower authorpreneurs

Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.

Less spam: Google & Yahoo enforce email marketing standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Engage with your audience: your author platform

Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.

Branding for beginners: a primer for authorpreneurs

“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.

January Journal: rebranding and bomb threats

From data migrations to nostalgic reunions, SK Alexander recounts the highlights of the past month.

Changes are on the horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.