Behind the Scenes: The Origin of Branding for Authorpreneurs
It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.
Author Platform
Content about building and strengthening an author platform across online and offline touchpoints. Covers visibility, audience connection, and long-term relationship building with readers, peers, and industry professionals.
Branding for Authorpreneurs is now available
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs
Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.
Branding for Authorpreneurs: Why Your Reputation Matters
As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.
Branding for Authorpreneurs: Cover Reveal
After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.
Branding for Authorpreneurs: Title Reveal and Release Date
Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.
Nonfiction Check-in: Progress on Branding for Authorpreneurs
Sascha K. Alexander reflects on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.
Branding for Authorpreneurs: Why Your Values Matter
When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.
Branding for Authorpreneurs: How to Build a Brand Readers Remember
Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.
From Cave Paintings To Interconnected Ecosystems: A Brief History Of Branding
Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.
Social Media Essentials For Authorpreneurs
Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.
4 Key Sections Of Your Author Website
Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.
Author Website: 4 Key Principles For Your Digital Hub
Success as an author significantly depends on having a professional website. But how do you make a powerful impression?
Looking Ahead: My 2025 Goals as an Authorpreneur
Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.
Testing Content for Social Media Platform Growth
Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.
Networking for Authors by Dale L. Roberts - Book Review
In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.
4 Reasons Authorpreneurs Need A Website
Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Your author website is an investment in your brand and long-term success.
Advertising for Books by Dale L. Roberts - Book Review
In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.
Author Platform: How To Set Up Your Email Marketing
Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.
Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review
Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.
Consistent Creative Content by Lee Hall - Book Review
In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.
Boost Your Brand: How Literary Events Empower Authorpreneurs
Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.
Less Spam: Google & Yahoo Enforce Email Marketing Standards
In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.
Author Platform: Engage With Your Audience
Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.
The Authorpreneur: Balancing Artistry and Business
For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.
Metamorphosis of “The Tales From The Omniverse”
SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.
Branding for Beginners: A Primer For Authorpreneurs
“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.
Sascha K. Alexander: Essentials for Authorpreneurs
Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.
The end of 2024: Changes are on the Horizon
As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.