Author platform

Nonfiction check-in: Progress on Branding for Authorpreneurs

Nonfiction check-in: Progress on Branding for Authorpreneurs

As we enter the final stretch of the year, it's the perfect time for Sascha K. Alexander to reflect on his writing goals for 2025. Switching between various projects, he has made steady progress on his guide for authors.

Author branding: Why your values are the heart of your brand

Author branding: Why your values are the heart of your brand

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

Author branding: How to build a brand readers remember

Author branding: How to build a brand readers remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

From cave paintings to interconnected ecosystems: A brief history of branding

From cave paintings to interconnected ecosystems: A brief history of branding

Building a distinct brand helps authorpreneurs stand out, form meaningful connections with their readers, and lay the foundation for a sustainable career.

Social Media essentials for authorpreneurs

Social Media essentials for authorpreneurs

Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.

4 key sections of your author website

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

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