Author platform

Four key sections of an author’s website

An author’s website is often the first point of contact between them and their audience. Thus, author must consider how they best grab their visitors’ attention and what messages they want to convey.

Author website: Four key principles for your digital hub

Your author website will be the cornerstone of your author platform and the foundation of your business. Hence, it is vital to make a powerful impression.

Looking ahead: My 2025 goals as an authorpreneur

Sascha (SK) Alexander is not a fan of resolutions because, to him, they often feel vague and fleeting. Instead, he sets concrete goals.

Testing Content for Social Media Platform Growth

Many social media users focus on follower count, but few are willing to do what’s needed for platform growth, says guest author Kayla Hicks.

Networking for Authors by Dale L. Roberts - Book Review

In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.

Four reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.

Advertising for Books by Dale L. Roberts - Book Review

In “Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller”, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.

Author platform: how to set up your email marketing

Email marketing is crucial for your author platform, but creating and managing a newsletter takes effort and time. When authorpreneurs set it up, they must have a clear call-to-action strategy and keep it on-brand.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ “Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth” is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Consistent Creative Content by Lee Hall - Book Review

In “Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age”, Lee Hall offers a candid and practical guide for writers navigating the digital landscape.

Boost your brand: How literary events empower authorpreneurs

Book fairs and literary festivals are great for authors to meet colleagues, publishers, and industry experts in person, but there are potential drawbacks.

Less spam: Google & Yahoo enforce email marketing standards

Since February 2024, Google and Yahoo have been implementing email marketing standards to combat spam and enhance inbox security.

Engage with your audience: your author platform

Through newsletters, social media or during events, it’s easier than ever before to interact with your audience. Let’s explore the fundamental elements of an author platform and see why it is crucial for authorpreneurs.

The authorpreneur: balancing artistry and business

For a subset of authors, their books serve as the foundation for building a business. We call these individuals authorpreneurs.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.

Branding for beginners: a primer for authorpreneurs

To truly excel in today's literary market, you must set yourself apart in the crowded marketplace. This is where your brand comes into play. The booklet “Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of crafting your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Authorpreneurs shape their literary ventures as business managers, creative directors, as well as marketing and sales managers. Under his new pen name, Sascha K. Alexander will provide guides, training manuals, and supplemental materials to authorpreneurs.

Changes are on the horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.