Reader Magnets

Content on reader magnets as a marketing tool, focusing on lead generation, value-driven incentives, and growing an engaged email list.

Email Marketing in 2026: What Changed (and What to Do Now)

Email Marketing in 2026: What Changed (and What to Do Now)

If you’ve noticed emails bouncing, landing in spam, or not sending at all, you’re not alone. Thousands of authors have run into the same issue. Here's why.

Networking for Authors by Dale L. Roberts - Book Review

Networking for Authors by Dale L. Roberts - Book Review

In Networking for Authors, Dale L. Roberts shares practical tips and strategies to help authors network effectively—even for the shyest networking virgin.

Advertising for Books by Dale L. Roberts - Book Review

Advertising for Books by Dale L. Roberts - Book Review

In Advertising for Books: A Guide to Promoting & Selling with the Largest Online Bookseller, Dale L. Roberts offers a clear and comprehensive guide to running Amazon Ad campaigns.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Less Spam: Google & Yahoo Enforce Email Marketing Standards

Less Spam: Google & Yahoo Enforce Email Marketing Standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Reflections on ProWritingAid's 2024 Fantasy Writers’ Week

Reflections on ProWritingAid's 2024 Fantasy Writers’ Week

ProWritingAid's “Fantasy Writers' Week” welcomed both familiar faces and fresh presenters. I had a good time and learned a lot, but wish they had more author interviews.

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