Email marketing

4 key sections of your author website

Your website is often the first point of contact between authorpreneurs and their audience. Thus, you must carefully consider how you best grab your visitors’ attention and what messages you want to convey.

Author website: 4 key principles for your digital hub

Success as an author significantly depends on having a professional website. But how do you make a powerful impression?

Author platform: how to set up your email marketing

Author newsletters are important, but they take time and effort to make. When authorpreneurs are setting things up, they need a clear call to action and to stay on-brand.

Advanced Self-Publishing for Authors by Dale L. Roberts - Book Review

Dale L. Roberts’ “Advanced Self-Publishing for Authors: A Guide to Author Success and Platform Growth” is an invaluable resource for all authorpreneurs looking to build a sustainable business.

Less spam: Google & Yahoo enforce email marketing standards

In February 2024, Google and Yahoo implemented email marketing standards to combat spam and enhance inbox security.

Engage with your audience: your author platform

Through emails, social media, or face-to-face communication during events, it’s easier than ever before to interact with your audience.

The authorpreneur: balancing artistry and business

For a subset of authors, their books serve as the foundation for building a business. I call these individuals authorpreneurs.

Metamorphosis of “The Tales From The Omniverse”

SK Alexander starts a new chapter in his journey as an authorpreneur. Not only does his literary identity transform, but he also expands into non-fiction.

Branding for beginners: a primer for authorpreneurs

“Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of creating your brand.

Sascha K. Alexander: Essentials for Authorpreneurs

Under his new pen name, Sascha K. Alexander will provide you with guides, training manuals, and supplemental materials to grow your author business.

January Journal: rebranding and bomb threats

Join me on a journey through January: From data migrations to nostalgic reunions, let’s dive into the highlights of the past month.

Changes are on the horizon

As the new year progresses, I'd like to take a moment to look into the future. For me, 2024 will bring some significant changes. Let's explore the exciting shifts on the horizon.