Newsletter

Four reasons authorpreneurs need a website

Four reasons authorpreneurs need a website

Today’s digital age offers many opportunities for authorpreneurs to promote themselves. Still, the website remains essential for an author’s platform. It’s an investment in their brand and their long-term success.

Author platform: how to set up your email marketing

Author platform: how to set up your email marketing

Email marketing is crucial for your author platform, but creating and managing a newsletter takes effort and time. When authorpreneurs set it up, they must have a clear call-to-action strategy and keep it on-brand.

Less spam: Google & Yahoo enforce email marketing standards

Less spam: Google & Yahoo enforce email marketing standards

Since February 2024, Google and Yahoo have been implementing email marketing standards to combat spam and enhance inbox security.

Engage with your audience: your author platform

Engage with your audience: your author platform

Through newsletters, social media or during events, it’s easier than ever before to interact with your audience. Let’s explore the fundamental elements of an author platform and see why it is crucial for authorpreneurs.

The authorpreneur: balancing artistry and business

The authorpreneur: balancing artistry and business

For a subset of authors, their books serve as the foundation for building a business. We call these individuals authorpreneurs.

Branding for beginners: a primer for authorpreneurs

Branding for beginners: a primer for authorpreneurs

To truly excel in today's literary market, you must set yourself apart in the crowded marketplace. This is where your brand comes into play. The booklet “Branding for Beginners: An Authorpreneur's Primer On Creating A Compelling Brand” will guide you through the essential steps of crafting your brand.

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