Audience

Content focused on understanding and reaching an audience, including reader needs, expectations, engagement, and long-term relationship building.

Branding for Authorpreneurs: How to Choose Your Genre

The genre you write in is one of the earliest and most critical decisions you will make for your brand and your author business. It shapes your stories, influences your visual identity, and guides your overall presentation.

Branding for Authorpreneurs is now available

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Branding for Authorpreneurs

Branding for Authorpreneurs: Why Your Reputation Matters

As an authorpreneur, your personal brand is the foundation of your business. Every word, action, and interaction shapes how your audience sees you. That’s why protecting your brand reputation is essential.

Branding for Authorpreneurs: Cover Reveal

After months of brainstorming and revisions, Sascha K. Alexander is thrilled to reveal the cover of his upcoming book marketing guide.

Branding for Authorpreneurs: Title Reveal and Release Date

Writing the guide was one of the most challenging experiences of Sascha K. Alexander's career. Today, he announces the official title and release date of the first book in his “Essentials for Authorpreneurs” series.

Branding for Authorpreneurs: Why Your Values Matter

When building your brand, one of the most important elements to understand is your values. Without a solid understanding of who you are, your efforts risk feeling superficial or disconnected.

Branding for Authorpreneurs: How to Build a Brand Readers Remember

Building a personal author brand is an ongoing process that requires planning, engagement, and adaptation. As an authorpreneur, your success depends on how well you engage with your audience.

Social Media Essentials For Authorpreneurs

Social media isn’t dead, no matter what some experts claim. Despite the controversies involving X, the potential TikTok ban in the US, and Meta’s AI data training practices, the numbers of social networks and their users are both increasing.