Go brand Yourself!

Branding for Authorpreneurs guides you in developing your author persona and writing a meaningful brand story to connect with the hearts and minds of your audience.

Click on the book cover for more details on how to craft your personal brand!

Branding for Authorpreneurs

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

About Sascha K. (SK) Alexander

SK Alexander is an author of speculative fiction. He writes the “Tales from the Omniverse” to entertain readers and provide them with an escape from the mundane.

For his “Essentials for Authorpreneurs”, Sascha K. Alexander draws from his varied experiences in both online communication and book marketing to teach fundamental lessons about self-publishing.
Book Fairs: You Can Never Have Too Many Books

Book Fairs: You Can Never Have Too Many Books

SK Alexander regularly collaborates with fellow authors to champion books that might otherwise go unnoticed. Here are the book fairs he's engaged in.

Paused, Not Stopped: Status of the Tales from the Omniverse

Paused, Not Stopped: Status of the Tales from the Omniverse

SK Alexander reflects on 2025. For the speculative fiction author, it has been a year of many challenges, but it has also laid the groundwork for the future.

John Cena's Farewell Tour: The Last Time Was Now

John Cena's Farewell Tour: The Last Time Was Now

WWE icon John Cena lost his final match to Gunther by submission. The result shocked many fans. But why the outrage when the outcome makes perfect sense?

Looking Ahead to 2026: Building a Stronger Authorpreneur Platform

Looking Ahead to 2026: Building a Stronger Authorpreneur Platform

In 2026, Sascha K. Alexander will take steps to strengthen his author platform. A key part of that plan is improving his content strategy and workflow to ensure long-term growth.

Looking Back on 2025: Reflecting on My Nonfiction Writing

Looking Back on 2025: Reflecting on My Nonfiction Writing

Sascha K. Alexander reflects on the past twelve months. The authorpreneur faced more challenges than he had anticipated this year.

Behind the Scenes: The Origin of Branding for Authorpreneurs

Behind the Scenes: The Origin of Branding for Authorpreneurs

It took Sascha K. Alexander years to bring the book marketing the guide to life. The concept underwent several changes, but its essence remained the same.

Branding for Authorpreneurs

Branding for Authorpreneurs

Branding for Authorpreneurs is a practical and easy-to-follow guide that empowers both emerging and established authorpreneurs to craft your author persona and write a brand story that connects with your audience.

Eclipse of Avarice

Eclipse of Avarice

The dark urban fantasy follows Luminael Morningstar, the Antichrist, and the daemona Crowley, as they carve a new life amongst the mortals in Sin City.

Wicked Seduction

Wicked Seduction

Wicked Seduction delivers gritty suspense, dark thrills, and a high-stakes race against evil. In a heart-pounding quest for survival, long-buried secrets will be unearthed.

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